Your Personal Information, Your Rights

As an Authorized Agent, you will need to provide the following in order to submit an Access or a Deletion Request on behalf of a California resident:

1. Verifiable proof of your identity (such as a driver’s license)
2. Signed, written authorization from the California consumer that you have their permission to act as an Authorized Agent, OR a valid power of attorney document signed and dated by the consumer (preferably notarized, but not required) pursuant to California Probate Code sections 4000 and 4465. Please include the consumer’s first name, last name, and CA home address.
3. The consumer’s email address and phone number. We will contact the consumer directly for identity verification.

Note that if we do not receive verifiable proof of identification or authorization from both the Authorized Agent and the consumer, we may deny the request.

If you are a commercial business acting as an Authorized Agent, the following documentation is required:

1. A Certificate of Good Standing from the California Secretary of State.
2. Written authorization that includes:
   • The consumer’s first name, last name, email address, and telephone number, along with which rights request(s) the consumer wants the Authorized Agent to submit on their behalf.
   • Signed, written authorization from the California consumer that you have their permission to act as their authorized agent. This document should also include the name of the Authorized Agent (commercial business).
3. The consumer’s email address and phone number. We will contact the consumer directly for identity verification.

As a parent of a child under the age of 16, you may make an Access, Deletion, or Do Not Sell My Personal Information Request on behalf of your minor child. You will be required to provide the following information to us so we can verify your identity and your relationship to the child:

1. Child’s personal information (e.g. child’s full name, child’s email address).
2. Proof of your custodial guardianship of the child.
3. Parent’s government-issued photo ID (California driver’s license is best).
4. Parent’s proof of California residency.
5. Parent’s email address.

Access to a mobile phone number to upload selfie and copy of the ID card.

In order to find out what information we have collected about you, you’ll need to submit an Access Request through this portal. As part of the Access Request process, you’ll be asked to verify and provide proof of residency in California.

Once you have successfully submitted your Access Request, we will provide you with a Consumer Access Report that describes the personal information about you that we have collected, sold, or disclosed in the past year. Per CCPA requirements, you may submit an Access Request two times in any one-year period.

In order to delete information we have about you, you’ll need to make a Deletion Request through this portal. As part of the deletion process, you’ll be asked to verify your identity and provide proof of residency in California.

Please note that if you choose to have us delete your information, you will still continue to receive ads across the internet. If your goal is to minimize personalized ads by third parties who use our services and minimize their ability to transfer personal information about you from one place to the other, we recommend that you submit a Do Not Sell My Personal Information Request instead of a Deletion Request.

A Do Not Sell My Personal Information Request is more effective than a Deletion Request to minimize personalized advertising by clients using our services, to prevent clients from transferring your personal information, and to prevent LiveRamp from selling your personal information in the future.

This is because when you submit a Deletion Request (as opposed to a Do Not Sell My Personal Information Request), we delete your personal information and, therefore, we cannot do anything to actively minimize the use of your personal information through our services. Consequently, our clients might still use our services to attempt to advertise to you or transfer your information from one place to another. In addition, your information may later reenter our databases and, because we deleted all of your information, we will not have the ability to recognize you as someone who wishes to minimize the future use or sale of your data. On the other hand, if you make a Do Not Sell My Personal Information Request, we will place your identifiers on a filter to prevent, to the best of our ability: (1) LiveRamp clients from serving you personalized ads (2) LiveRamp clients from transferring your personal information, and (3) LiveRamp from “selling” your personal information in the future.

We respect the desire to opt out of services enabled and facilitated by LiveRamp. Please note that submitting a Do Not Sell My Personal Information Request means that your data will no longer be used for targeted advertising by our clients who use our services. You may still receive targeted advertising but it will not be fueled by our products or services, or they will not be relevant to your interests and preferences.

We recommend that you also opt out using the Digital Advertising Alliance’s (DAA) opt-out page. This solution will give you broader reach in opting out of ads based on your interests.