180 Days To A Cookieless Future
With all the changes in the advertising ecosystem, marketers need to ensure they can achieve better business outcomes — now and in the future. LiveRamp can deliver addressable, high-value consumers without cookies and device identifiers across any channel. And you can do it in 180 days or less.
The First 60 Days
Days 61-120
Days 121-180
Beyond 180 Days
Our industry has reached a crossroads where we can move forward with a transparent, privacy-conscious approach to user authentication, or risk the same faults we saw with the cookie. Our advice to clients is to invest in authenticated solutions that will maintain consumer trust moving forward."
Liane Nadeau, SVP, Head of Investments and Precision Media, Digitas North America
About LiveRamp’s Authenticated Identity Infrastructure
LiveRamp’s Authenticated Identity Infrastructure improves consumer transparency, experiences, and privacy. For brands, it powers people-based activation, measurement, frequency capping, suppression, and retargeting without relying on third-party cookies or device identifiers.
